Tag: Social Media

Twitter’s reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.

By recognising when to use paid or free social media marketing, businesses will be able to get a better return on their marketing investment and deliver more relevant messages to their target audiences.

CEO Mark Zuckerberg claims the facelift will make Facebook the “best personalized newspaper in the world.” Here’s what it means for brands.

For companies on social media, brand trust is the new economic currency. Fake it at your own peril.

Social media creates an opportunity to keep in contact with your clients. But the question is – how much do people want to know about your business?

If your business isn’t using Pinterest, you might be missing out on an excellent marketing opportunity – and a chance to engage your customers with your brand in a visual way.

The TweetDeck app is dead — at least it will be soon.

When it comes to social media risk, business owners appear to believe common sense is the best guide for employees. This is far from adequate as the term means different things to different people.

The need to address the risks involved in using digital technologies is more important than ever following recent attacks on social media sites, Facebook and Twitter.

Advice from business leaders who have mastered the art of social media marketing.