These tips and inexpensive tools can help streamline your efforts across multiple social media sites.
Managing social media accounts across Twitter, Facebook, Pinterest and other sites can be overwelming for some business owners. Posting to each can simply require too much attention for time-crunched entrepreneurs. But you don’t need to be all things to all people on the social Web. And you don’t need to hire a social media manager to handle it all. There are a number of cost-effective ways for you to have an active presence on more than one social media site without devoting all your time to it.
Here are five tips and tools for how you can get your message across on multiple social platforms without wasting a ton of time – or breaking the bank.
1. Have a strategy:
Try spending your limited time and resources investing in only the social media sites you know that your customers use. It can be better to build one or two strong profiles than to dilute your influence with a scattershot effort across four or five.
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