Tag: Social Media Marketing

Think you’re pretty great at Twitter? A pro at Facebook? Fact is, your social media strategy could use an upgrade.

Social media is about engagement and building relationships; at its most basic level, it’s about communicating. For it to deliver long-term value to your business though, you should consider actioning these four simple steps.

Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.

The reality is that social is a hard space to get right, but it is free to get started. This makes for a lot of frustrated businesses that end up spending more time on social media than they’d anticipated – let’s call this social creep. Here’s how to end it.

Social business increases SMB’s agility and enables them to get to know customers, be more responsive and scale up quickly by building a strong personable brand. Here’s some other ways social’s changing the way we do business.

Why don’t more people “like” your business on Facebook or follow it on Twitter? Simple: Your perspective is all wrong

Social media is a set of tools that create conversations, connections and the sharing of information – making it perfect for helping you build your personal brand online. Here are some ideas for how best to use social media to your advantage.

Almost everybody’s talking about social media, especially SMEs who want to harness it as a marketing tool, to increase sales or expand their customer base. But to get the most from this highly valuable tool, you need to understand what makes it tick. Here’s a look.

With so many marketing channels in today’s mobile world, it can be tough to know how best to reach your target market. Here are six tips to help you choose the most effective medium.

SoLoMo, an amalgam for social, local and mobile, is the latest digital buzz word. It combines the best of both the virtual, digital and real worlds, bridging the gap between user and the web. These tips will help ensure your business speaks SoLoMo.