Tag: Social Media For Small Business

A look at three proven advertising models for increasing your page.

MYOB has teamed up with Dynamic Business to offer 15 lucky readers a pass worth $199 to a huge online marketing training event, being run by top New Zealand digital marketing specialist Blue Banana.

Twitter, Pinterest, LinkedIn: Feeling a little overwhelmed? You’re not alone. Here’s how one expert handles it.

Planning and executing an effective online marketing strategy can be a big challenge for small businesses, but a little bit of expert advice can go a long way to getting you on the right track.

Many small businesses have started using a variety of Facebook ads, mainly due to their ease-of-use and affordability, but some are battling to turn the clicks this digital advertising medium delivers, into conversions.

Social media is blurring the lines between our personal and professional lives, but does this mean when an employee leaves your business you have a right to their social media followers?

Social media might seem a simple enough concept, but it’s really all about strategy and execution. Here are some of the challenges SMBs need to overcome before they can successfully build brand awareness via social media.

In order to justify expenditure, it is essential for a business to measure its social media ROI. As with everything else in a business that costs money, changing to a new computer system or hiring another staff member, businesses rightly expect a return on the investment.

Anna Cairo blogs about setting goals for social media use.

“When it comes to social media, for the most part, businesses don’t set goals. They simply engage with a platform (because it’s free) and hope that success will come.”

Symantec’s Sean Kopelke blogs about the impact social media is having on productivity and information security.

“While it’s not hard to see why social media is so popular, with the ability to interact online like never before, the impact on small business is not so clear”