#Search Engines
Alphabet – what does rebrand really spell for Google?
In August, Google announced that they would be creating a holding company called Alphabet, effectively rebranding and becoming a conglomerate with ‘Google’ reverting to its largest subsidiary. Alphabet would also own a variety of businesses including Nest (home automation), Calico (bio-tech) and Google X (self driving cars, innovations) signalling it was no longer just a […]
Necessity, the mother of invention
Most entrepreneurs speak of moments of inspiration when asked why they started their business but for Dominic Cain, it was desperation not inspiration that sowed the seeds of his success. Working in a kitchen, Dominic made numerous attempts to source particular ingredients or supplies to later concede that his efforts were futile. Confident there would […]
Vanity keywords: A useless SEM strategy
Ranking for vanity keywords simply doesn’t achieve the same marketing ROI as a long-tail approach. Here’s why the practice should be put to rest.
SEO tips for your LinkedIn profile
In today’s corporate world, you aren’t somebody until you can be found on professional networking site LinkedIn. But as more individuals and businesses add their profiles, it’s becoming more challenging to turn up in searches.
Facebook evolves with new Graph Search feature
The Facebook juggernaut celebrated another milestone today when it launched Graph Search – a new multi-functional search engine that aims to replace Google. And then some.
Small business lack online presence
According to research conducted by WebVisible and Nielsen, reported by Marketing Charts, a large number of small businesses lack a visible online presence. The report indicates that although 63 percent of small business owners turn to the internet first for information, only 44 percent have a website, and half spend less than 10 percent of […]
SEO: The Art Of Search Engine Supremacy
You know about it, you kind of understand it, but it just isn’t happening for you. IT Geek and marketing whizz, Mary Henderson, unravels the essential SEO concepts that your website needs to be successful in the increasingly competitive battle of the ranks. Know Thy SEO. It may sound like an intergalactic encounter or a […]
Boost your website with quality links
One good way to boost your website’s ranking on search engines is to have quality links leading to your site. There are plenty of link sites out there that merely require you to submit your business name, url and a little bit of information about your business. While not worthless, it is better to aim […]
Virtual Reality Check
Craig Reardon takes a look at internet applications that are changing the way we do business and the emerging advantages for SMEs. Now that the dust has settled on the dot-com crash of 2000, business operators can get a realistic idea of which internet tools and technologies offer tangible benefits for their business. Since the […]