For decades, companies have strived to find the most effective ways of promoting their goods and services to potential customers. For the most part that has meant advertising, but no matter how well targeted a traditional advertising campaign is, it will still be wasted on large numbers of people who really aren’t in the market […]
Online marketing can be less expensive and more effective and accountable than traditional marketing methods. Rebecca Spicer explores the benefits for SMEs, and the myriad options for getting the best results from your online marketing campaigns. Perhaps the most telling comment that came from research for this article was, “No-one can afford to brochure drop […]
Check out the following search engine marketing tips, so your online business is search engine optimised and driving traffic to your website. 1. Get with the lingo Know the search terms customers use to find your business on the Internet and use them on your website: titles, headers, sub-headers, meta tags, and general content. Try […]
Having a website isn’t enough to market your business; Robelen Bajar, marketing manager at Melbourne IT, offers the following online marketing tips to ensure you maximise your business online. I’m amazed me that I am still being asked why businesses need to do online marketing. According to Name Intelligence, there are over 100 billion websites currently […]
Looking to create a successful website that generates hits? Read on to find out about designing a website, and learn how to search engine optimise. Design-intensive websites with loads of content are often seen by business owners as important elements of a successful website. But, according to Fred Schebesta, managing director of Freestyle Media online […]
The Geek In High Heels GeekIT Group With more than 15 years in sales and marketing, Mary Henderson is an expert in business development and implementing marketing strategies in the IT and digital media spheres. As CEO and founder of web development company, GeekIT Group, Mary has a passion for technology and the way it […]
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