#Search
Behavioural Patterns: Using Google Analytics to understand who visits your website
It’s no use generating traffic to your website if you don’t know what your visitors are doing when they arrive. Fortunately, Google Analytics can provide you with everything you need to know about your website visitors so you can understand them better. This will allow you to provide them with exactly what they want, helping […]
Social media: a power tool in the SEO toolbox
For the longest time, many people in the SEO community treated social media and SEO as though they were mutually exclusive. Others made the mistake of conflating the two as one and the same. The truth is: SEO and social media can and should work in tandem as two interconnected cogs in the same machine. […]
‘Content is king’ and other SEO Myths dispelled
There are a range of common SEO myths that are constantly perpetuated throughout the SEO community. Much of this hearsay is formed with little-to-no research or proof that justifies the attention and belief that they receive. To help put some of these myths to bed, I’ve created a list of the most prolific lies in the industry: […]
Tips for planning a successful AdWords campaign that converts
Google AdWords is a very powerful marketing tool for creating successful campaigns online to enhance your business goals. With AdWords, you can run extremely cost-effective, highly-targeted campaigns that convert. This may seem a bit intimidating to a small online business marketer or for anyone who’s new to the game. But, with some careful planning, there’s […]
Six tips to help improve the SEO of your E-commerce site
As a marketer, one of your goals is to increase sales by bringing in more revenue. You want site traffic that is high in quantity, but also in quality – you need it to convert.
Get with the mobile times
Not optimised for mobile? You’re about to be penalised for it.
How to work with the most expensive Google Keywords
A recent study into Google keywords has revealed the most expensive terms on Google AdWords and, with some of them costing as much as $50 per click, they are likely to be out of the reach of most small business advertising budgets.
Think twice before getting an in-house SEO team
There often comes a time in a small businesses life that it grows large enough to employ additional specialist resources such as an HR manager or a second person to manage the finances.
Most ‘in demand’ business queries revealed
When consumers head online in search of business info, what are they looking for?
Google+ Business Pages: What are the advantages?
We’ve heard quite a bit from the experts about social media fatigue, but the advantages a Google+ Business Page offers may be enough for a business to push through their reluctance and create yet another fantastic way to engage, converse and bond with their target market.
Top 10 predictions for online marketing in 2011
With Google’s Instant Preview here to stay, leading search marketing specialist and technology firm Greenlight, has 2011 pegged as “web design year”.
Google reveals top small business search terms for 2010
Google has unveiled the top small business search terms for 2010 alongside the release of Google’s Australian Brand Zeitgeist search data.
2010 is the year of the Aussie online shopper: Google
Google has declared 2010 as the year of the Aussie online shopper after announcing the first ever Australian Brand Zeitgeist, a look at the “hottest advertising campaigns and brand names in 2010” based on Google searches in Australia.
Google to turn Gmail into Twitter-Facebook
Google is set to make another push into social media through their Gmail service. According to The Wall Street Journal, Gmail will be launching a new feature that allows users to share content and status updates with friends. Google is set to announce the service at a launch event tomorrow with expectations that this revamped […]