For retail, November to December is typically the most wonderful time of the year, from a revenue point of view! On average, Australians spent $375 each during the recent Black Friday and Cyber Monday sales period, equating to total sales of around $1.3 billion . Next up is Christmas, with Roy Morgan predicting that Australians […]
As the end of the calendar year approaches, and we are faced with the Christmas and New Year period, we are sharing how small businesses can bump up their sales and take advantage of this high spending time. With the The National Retail Association (NRA) reporting that Australians are set to splurge $14 billion nationwide […]
On the surface, sales organisations are in reasonable shape. Revenue attainment is up for the third consecutive year, meaning it’s more than likely sales are hitting their targets. Look more deeply, however, and the reality is a little less sparkling. New customer win rates and retention of the existing customer base is flat to falling. […]
Many small business owners see the end of the financial year (EOFY) as a busy time during which they need to prepare tax returns for the business and group certificates for employees, as well as finalise sales, do stocktakes, and ensure all financial recordkeeping is in order. The thought of adding another task to that […]
For our Let’s Talk discussion this week, we are talking about selling – the crucial element that keeps all businesses alive. The ability to sell your idea, your service and your product to stakeholders and customers is absolutely vital. All business owners must possess some level of understanding of how to sell. Arguably all employees, […]
In the services game and looking to increase your sales? Selling to consumers online can complement the activities of your marketing team and open your company up to new customers and market segments. Australian buyers have no issue parting with their cash over the net; in fact, the reverse. Their love affair with ecommerce shows […]
The advancement of technology has radically changed the way that consumers browse for items and make purchases. Shopping online for items overseas has become as normal as picking up a bottle of milk from the local corner store. Consumers around the world now expect to be able to browse international brands at anytime, anywhere and […]
Former HR Manager, James Trenerry turned a $40,000 debt into a successful KX Pilates franchise enterprise, generating a revenue stream of $2.5 million. Here are his tips for business success. Define your vision A clear vision and strategy is essential to reach your goal This sets the tone for your business direction, objectives, and […]
Australians have long been considered a traditional group and for good reason. Neighbours recently entered its 35th TV season and the Tim Tam is still the nation’s favourite biscuit. But in the retail sector this love affair with tradition is no more, replaced by a thirst for new and innovative experiences. Recent 451 Research, commissioned by […]
I’ve held lots of workshops and masterclasses with Australian start-ups and small business owners and I always start by saying “PR is not just a buzz word.” PR is not just a trending word or a hot topic. It can be a powerful medium for small business owners and start-ups to communicate effectively with their […]
