Tag: ROI

Juice Plus CEO Celine Egan on why that data should be reshaping how every business thinks about loyalty.

Whether you’re running a business startup or a veteran brand, effective marketing is essential to growth. You will need to acquire ideal clients in a bid to increase conversions and scale your business. But despite the ease that new technologies provide, you still need to focus on adopting strategies that truly work for your business. […]

Australian organisations demand more from their data, despite achieving 102% return on data management investments. Australian organisations are demanding more from their data management investments, despite most estimating that they achieve more than double the amount they invest, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, […]

Ask any established business owner/manager if they have a marketing budget and you will hear a resounding “Yes”. It’s an essential part of their growth strategy and keeping connected to their market. The average marketing budget ranges from 3-8% of revenue, however, many forget the employment costs of marketing managers and sales people which adds […]

Marketer Henry Reith uses Digivizer’s SaaS platform to understand what works and what doesn’t in his digital marketing program – and maximize social and search ROI ‘Where’s there’s muck, there’s brass’ is a saying well-known in England’s northern county of Yorkshire. It means that, wherever there’s rubbish of any kind, there’s usually money to be […]

Innovations implemented by Australian businesses over the past year have contributed $110 billion to the economy, according to research undertaken by the Commonwealth Bank  The second annual CommBank Business Insights Report, which looks at innovation practices and performance of companies with two or more employees and an annual turnover greater than $500,000, indicates that businesses […]

Asked how King Kong came to be crowned Australia’s fastest-growing digital marketing agency, founder Sabri Suby said his team practice what they preach, put skin in the game, don’t hide behind vanity metrics and focus on bringing cash in the door – “We’ve had no choice, being bootstrapped, but there’s no smarter way to grow”. […]

A survey of 2000 small, medium and large NSW businesses, undertaken by the state government, has revealed nearly half don’t have measures in place that specifically address mental health in the workplace.    Noting that people spend a third of their adult life at work, with the potential for significant mental health impacts, Minister for […]

In an age where digital content is king, it is understandable that small businesses are struggling to keep up with what has become a fragmented narration of brand content. With 1.6 billion people on social media channels sharing their personal experiences and opinions online, the e-commerce business can be an overwhelming marketplace of products. For […]

As the financial year draws to a close and next year’s budgets are debated, there are plenty of ducks to get in a row before July 1 hits. While travel spend may not be front of mind, as CFOs we need to think differently (and strategically) about maximising time on the road and the costs […]