Byline: Saijo George, SEO Strategy Director at Supple, one of Australia’s leading and award-winning digital marketing agencies. Online reviews are the new “word of mouth” and we trust them. They’re also one of the top ways customers make their final decision to buy your product. Getting quality reviews is a prime way of reaching the top […]
Australians have long been considered a traditional group and for good reason. Neighbours recently entered its 35th TV season and the Tim Tam is still the nation’s favourite biscuit. But in the retail sector this love affair with tradition is no more, replaced by a thirst for new and innovative experiences. Recent 451 Research, commissioned by […]
Ecommerce platforms that move fast with their investment into next-generation customer service technology heighten their chances for increased sales in a competitive economic environment. Koh, one of last year’s winners of the Australia Post ORIAS People’s Choice Award, credited the updating of its customer service software – ahead of many of its competitors – with helping […]
It’s the best of times and the worst of times. The state of Australia’s retail sector in 2019 brings to mind the famous opening line of Charles Dickens’ classic A Tale of Two Cities. One the one hand, we’ve seen the decline and demise of a string of once strong brands in recent years. The […]
With more Australians splitting their shopping dollars between online and in-store purchasing, it behoves retailers to ensure they’re offering a superlative customer experience via both channels. In the 12 months to June 2018, Australians spent a whopping $26.5 billion on online retail, according to the NAB Online Retail Sales Index. The Ibisworld 2018 Online Shopping […]
