#Proofpoint
A step-by-step guide to protecting your SME against brand damage on social media
In a world where social media is (almost) everything, there is no denying the benefits of an engaging online presence for your business. More than 1 in 10 surveyed Australians have now shopped via a social media platform[1]. Successful social media strategies allow small businesses to convert customers to unofficial, yet involved, brand ambassadors who […]
Three ways scammers will try to prey on your brand – and how to avoid being outsmarted
As 2017 rolls on, cyberattackers will continue to exploit and severely damage Australian businesses by targeting their people, brands, and customers. According to PricewaterhouseCoopers (PwC), 65% of local organisations have experienced cybercrime in the last 24 months. There are no signs this will slow down as attackers become more savvy, more knowledgeable, and more socially […]
SMEs vulnerable to sophisticated email scam
Business Email Compromise (BEC), also known as CEO Fraud, is the malicious scheme costing the business world billions of dollars. While the perpetrators tend to target large organisations, small to medium businesses caught out by the scheme have the most to lose, a cybersecurity expert warned. Tim Bentley, Country Manager, Australia and New Zealand at […]