Tag: Promotion

CommBank is offering marketing support to 50 small businesses (SMEs) in Australia. 

The holiday season is one of the biggest times of the year for retailers, accounting for as much as 20% of annual sales. With the increased sales, as well as the opportunity to acquire new customers who will shop year-round, early planning and preparation can be key to maximising success. But, what happens when the […]

While getting a promotion is a wonderful way of being acknowledged for the hard work you’ve put in to improve both yourself and your company, taking a step up – particularly into management – comes with a fresh set of hurdles to overcome. There’s nothing quite like being made management to see all your old […]

Evidently inspired by the booming trend created by Pokémon GO, McDonald’s Australia have launched their own VR app to coincide with the launch of their current Monopoly Game. The app turns the company’s in-store promotion into a mobile gaming experience that converges the digital and physical worlds. However, riding on the coattails of someone else’s success […]

With an ever growing selection of digital channels to choose from, it can be difficult for SMEs to know where to start or even keep up with the changes. Here are seven trends in social media affecting SMEs.

Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.

Platforms like Twitter work best if you use them to engage with potential followers and industry leaders rather than seeing them exclusively as a way to promote your message.

For most business owners, spending money on advertising seems as risky as gambling, like money put into a slot machine with nothing positive to show for it.

The amount being spent on digital marketing continues to climb, with the latest figures showing a 5 per cent Year on Year rise to $1.15 billion during the March quarter.

In today’s competitive world, the biggest competitive advantage any small business can have is that people know about you – who you are and what you do.