Tag: PR

On Twitter’s fifth birthday, editor and publisher Jen Bishop shares her thoughts on how the social media tool has become an integral part of her working day.

Adding PR tactics to the direct relationship building of social media can result in extraordinary results for SMEs.

There is a new breed of publicist working to get the media’s attention. They may not have degrees in PR, communications or journalism and publicity isn’t their core focus. They are small business owners – bypassing PR agencies and taking on the job themselves.

The Qantas A380 engine blast has been named the worst Australian PR disaster of 2010, in the annual PR Disasters Awards by PR watchdog and blogsite PRdisasters.com.

DRPR and Dynamic Business are giving you the chance to win a spot on the 12-week group course in Sydney worth $3,300.

I wrote an article for Dynamic Business nearly a year ago that I want to revisit.

LEWIS PR has launched Chatterscope, a free platform for Twitter sentiment monitoring and analysis so businesses can monitor their brands and address negative sentiment online.

We love doing travel PR and I love a good travel PR campaign, but the folks over at Tourism Afghanistan must be doing a red hot job if they can get Afghanistan into Gourmet Traveller, even if it is listed as a unique and unforgettable experience – unforgettable because you may not come back alive.

Intro: Would you give the company accounts to someone who couldn’t add up? No? So why would you try and do your own strategic communications?