Networking with influential door-openers, eager to help female-led startups, helped the brains behind UrbanYou – an on-demand platform for household services – fast-track business growth, with their most recent feat being a $1m capital raise within the space of two weeks. To date, UrbanYou has facilitated over 20,000 services, totaling $3 million, for its 5000 […]
Does your website generate sales? I mean – lots of sales? According to EY, in 2017 94% of consumers research products and services online. So with that in mind, if you are like most businesses, you really should be getting more sales. And if your website is not converting into sales, even if it looks […]
Over the last 18 months, the currency market has been weakened by a series of international political shocks – from Brexit and Trump, to Theresa May’s poor performance at the UK general election. However, there can be an upside to political uncertainty. For example, the weak pound is making British exports more competitively-priced overseas. For […]
When it comes to Amazon’s entry to Australian retail, there are many and varied opinions on the likely extent of its impact. No one knows for sure what will ensue. Will Amazon disrupt Australian retail? And if it does, to what degree? Or will it resort to a competitive fight with retailers in this diverse […]
A finalist in this year’s Telstra Queensland Business Awards, KNOBBY is a subscription business out of the Sunshine Coast whose products are worn by tens of thousands of members globally. You might struggle to spot one on the street, of course, because KNOBBY is an underwear club. If you were to ask founder Rob Rand, […]
There’s a misconception among business owners that customers consider price to be the key factor when selecting a business online. Yet, our research is conclusive – fewer than 1 in 5 customers will choose the lowest priced quote when selecting a business. Today, more businesses than ever attract new customers through digital means – a […]
As e-commerce continues to evolve, brands need to be innovative in how they engage with mobile customers. With 79% of all online retail sales projected to be completed via smartphones by 2021[1], brands need to deliver more mobile-friendly experiences, as well as find consistent communication channels to remain relevant. Meanwhile, technology is inspiring brands to […]
In this age of social media and instant communication, customers share their experiences broadly, especially if those experiences are negative. People vote with their feet, taking their business elsewhere based on the comments of friends, peers, and even strangers online. Businesses therefore need to understand that the customer experience is critical to financial success. The […]
In the course of developing technology to generate efficiencies in their own ‘fragmented” sector, the co-CEOs of Scooter Tutor, Cameron Schmidt and Sam Robertson, have been helping organisations from other industries to better manage remote workforces and customer service. Scooter Tutor is a software-driven tutoring organisation that enables the parents of primary and secondary students […]
It is widely acknowledged that Search Engines are a critical medium for driving website traffic. In fact, 93% of all online experiences begin with a search engine such as Google. Despite this, Search Engine Marketing (SEM) continues to be one of the most misunderstood and underutilised online marketing channels. Most businesses miss the mark in […]
