Peter Alexander, the pyjama man behind the brand
By Guest Author · 15 November 2005 · Entrepreneur
By Guest Author · 15 November 2005 · Entrepreneur
A chance purchase in Hong Kong sparked a 18-year journey to success. Discover how one pair of pyjamas changed everything for Peter Alexander.
When his pyjama business was first launched, Peter Alexander didn’t imagine he would spend the next 18 years growing a brand and an online business. Now he shares how Peter Alexander, the brand, led to a profitable business. It all started with a pair of pyjamas bought in Hong Kong. The uncharacteristic purchase prompted […]
Tags: Branding, Distribution, Entrepreneur Profiles, Mail Order Business, Niche Business, Nukte, Online Business, Retail