The business landscape is constantly evolving due to the emergence of new technologies and trends as well as changes in consumer behaviour. Against this backdrop, the challenge for SME marketing teams is to remain both relevant and competitive, and so attract new customers while retaining existing ones. Here are five strategies marketers cannot afford to overlook in the pursuit […]
One of the many challenges you face when running a business is deciding when to invest in technology that helps you grow to the next level. In the beginning your needs are simple, so you may even be able to manage your business with a spreadsheet on your laptop. But at a certain point the […]
As Australians go about their day – commuting on the bus, train or ferry, or going out for lunch – it’s rare to see them without their heads down, eyes glued to their smartphones. It has become ingrained into our daily behaviour, and has created a new path for businesses to find consumers. For SMEs […]
Mobile is not only here to stay, it’s the way forward. Even the smallest of businesses now recognise the importance of providing a seamless mobile experience for their customers. But what about their potential employees? A recent survey conducted by LinkedIn found that 64% of professionals have used their mobile to search for job opportunities. And nearly […]
New technologies continue to launch in the blink of an eye meaning it isn’t always easy for business leaders to discern which will and won’t advantage their organisation. To help you identify the best tech bets for 2017, here are five guiding principles. 1. Spot the exponential curves and work out the customer value proposition within them Disruption by low-cost competitors […]
Marketing is absolutely critical to the success of any commercial enterprise, but it’s not always obvious what a business’s best marketing move will be. In the case of businesses with mobile apps or mobile websites, the ‘rules’ of marketing can seem hazy, leading some to fall into common marketing traps. Although they’re common, these traps aren’t […]
Australian businesses are requiring their employees to travel more – and farther afield – than at any time in the past. This is due to increased globalisation and the distance between Australia and the rest of the world, as well as the vast distances between Australian cities. Despite technological advances that make it easier for workers to […]
Technology has been one of the biggest game changers for SMEs in the past five years. The adoption of cloud computing has enabled SMEs to access software and platforms that were previously only available to much larger organisations. The playing field has levelled out considerably. However, the rapid advancement in technology can make it difficult […]
Technology is redefining the workplace and removing geographical barriers to worker collaboration, providing businesses with new ways to create ideas and innovate, according to Workplace of the Future ‘evangelist’ Amy Barzdukas. Dynamic Business spoke to Barzdukas, who is the Vice President, Global Solutions Marketing with video conferencing company Polycom, about the challenges and opportunities associated with the evolution of the […]
Evidently inspired by the booming trend created by Pokémon GO, McDonald’s Australia have launched their own VR app to coincide with the launch of their current Monopoly Game. The app turns the company’s in-store promotion into a mobile gaming experience that converges the digital and physical worlds. However, riding on the coattails of someone else’s success […]
