Named one of Australia’s ten coolest tech companies, two years running, Buzinga App Development was co-founded by Melburnians Graham McCorkill and Logan Merrick to build a mobile app that had failed to attract a technically capable developer. While that particular app has yet to be realised five years on, the start-up’s success is anything but […]
Gartner defines customer experience (CX) as “the customer’s perceptions and related feelings, caused by the one-off and cumulative effect of interactions with a supplier’s product or service, marketing, channels, employees, and systems.” However, there is a crucial element of CX that has been overlooked within the customer engagement management landscape. It’s called Operational Customer Experience (OCX) […]
In the marketing and advertising world, younger markets or audiences have always been notoriously difficult to crack. Their loyalty is critical to the future success of any brand, and yet they can be the most resistant to persuasion. And in the case of Millennials, it gets even tougher. Is your business struggling to reach and […]
Incorporating fads such as Pokémon Go into your digital strategy can pay-off; however, it’s important to have a solid foundation of ‘tried and true’ marketing technologies that take you where your consumers are, says Sharon Rowlands, global CEO of ReachLocal. She recently spoke to Dynamic Business about the emerging technologies redefining the way small businesses approach all facets of […]
A new, home-grown social platform is helping people instantly bond over shared hobbies, with the possibility for real-life catch-ups. Although Hobspot is being touted as ‘Tinder for Friendships’, it’s also a forum for budding entrepreneurs to hash out ideas with like-minded peers… and perhaps even recruit talent to their start-ups. Founded in July 2015, […]
In a busy, bustling online world full of texts, snaps, pings and chats, marketers need to be strategic when developing email content that will cut through the noise and resonate with their target audiences. To stand out from the 215.3 billion emails sent in 2016 alone, content needs to be engaging and dynamic. Dynamic emails are […]
Surge periods are normal part of any business activity, especially as customer demand peaks around a range of common annual events such as Easter, which is just around the corner. Over the past few years businesses have seen about 50-60% increase in support volume over the holiday period, but despite being aware that businesses are […]
In the past 150 years of telephone technology, there are three landmark dates: 1876, when A. G. Bell first shouted, ‘Mr. Watson, come here’ into a mouthpiece; 1984, when Motorola introduced the first mobile phone; and 2007, when smartphones went mainstream. Smartphones had been available prior to 2007, but they were generally considered the instruments […]
Mobile recruitment platform Found has closed its most recent funding round, bringing its total funding to $2.5 million. Red Bull Holden Supercars owner Roland Dane, Dimmi founder Stevan Premutico and MYOB CEO Tim Reed have come on board as investors, with the latter two joining Found’s advisory board. Established by Andrew Joyce and Peter Marchiori […]
The business landscape is constantly evolving due to the emergence of new technologies and trends as well as changes in consumer behaviour. Against this backdrop, the challenge for SME marketing teams is to remain both relevant and competitive, and so attract new customers while retaining existing ones. Here are five strategies marketers cannot afford to overlook in the pursuit […]
