#Mike Edmonds
Clever ‘Kats’ turn backyard business into national brand
Brand expert Mike Edmonds and Ronnie Duncan took a leap of faith when they challenged the traditional advertising industry with the launch of their creative solutions business, Meerkats. From humble beginnings in a Perth backyard, the multi-million dollar Australian brand now operates from a two storey creative space in Perth’s popular Subiaco. However, despite the […]
How to build your business by being authentic
A friend of mine once confessed: “I’d like to run my own business, but I don’t like lying to people.” It’s a telling indictment on the state of free enterprise in the 21st century. Everyone seems to have an experience of being let down by the system. Whether it’s believing an ad only to find […]
Why being respected in business is much more profitable than desperately trying to be liked
Here are the ten brands with the most loyal customers in 2017. A list compiled by US consultancy Brand Keys from 740 brands across 83 industries. Can you spot the attribute that’s common to each? Amazon (retail) Google Apple (tablets) Netflix Apple (smartphones) Amazon (video streaming) Samsung Facebook Amazon (tablets) YouTube Yes, they are all […]