Tag · 3 stories
#Masterchef
Entrepreneur ◆
Letting go to let your business grow
It’s a big deal when your business grows to the point where you admit it should be able to run without you. Cheeky Food Group owner Leona Watson spoke to editor Jen Bishop.
Jen Bishop · 2 min
Locked ◆
When social media goes bad
Julian Smith looks at how Channel 10 should have used Twitter following its controversial decision to split Sunday night’s MasterChef final in half. “While you can’t completely reputation-proof yourself, you should include disaster planning as part of your initial social media strategy to save time and reputation…”
Julian Smith · 2 min
photograph
Locked ◆
Telstra iPhone 4 launch serves up Masterchef stunt
Telstra’s iPhone 4 launch shows that Apple’s iPhone 4 has well and truly reached the mainstream as Telstra’s PR team serves up Masterchef’s host and former contestants on the launch night.
David Olsen · 2 min