In the services game and looking to increase your sales? Selling to consumers online can complement the activities of your marketing team and open your company up to new customers and market segments. Australian buyers have no issue parting with their cash over the net; in fact, the reverse. Their love affair with ecommerce shows […]
Ben Foote, CEO of the Australian Institute of Management, shared his insights into the skills and strategies on upskilling and staying relevant in an ever-evolving workforce in an exclusive interview with Dynamic Business. As automation technologies take over more routine, people at work will spend over 60 percent more time using technological skills and over 40 percent […]
Byline: Drew Bowering, Senior Director of Market Management, Expedia Group Most of us in business have heard the old adage, “half of your marketing spend is wasted, but you do not know which half”. We now no longer need that to be true. Why? Well, you see we used to talk about how many people […]
I’ve held lots of workshops and masterclasses with Australian start-ups and small business owners and I always start by saying “PR is not just a buzz word.” PR is not just a trending word or a hot topic. It can be a powerful medium for small business owners and start-ups to communicate effectively with their […]
Every business wants to increase their enquiries and get more clients. The wonderful news for you is that you can use social media in order to build your pipeline. We can no longer ignore the fact that social media is a crucial element and that when used strategically, it can connect us with our potential […]
More often than not, your web site is the first form of contact prospects will have with your business, so are you putting your best face forward? For some businesses, they’re powerful assets while for others they’re little more than a stake in the electronic sod. Having one of the latter variety can be a […]
The rise of big data, digitisation and globalisation have evolved the role of a marketer and marketing departments dramatically. There has been a tendency in the past to view marketing departments as a cost rather than revenue, but with an increased focus on Return on Investment (ROI) this is evolving. Digital channels and data continue […]
Yesterday animal activist group PETA cooked up a very divisive message, in Sydney’s CBD. Masked as pretense to promote veganism ahead of Australia Day, a dog that looked very real to passers-by was seen heavily charred over a barbecue adding one slogan, “If you wouldn’t eat a dog, why eat a lamb? Go vegan”. Controversy […]
Recent reports have confirmed that the gig economy is the fastest growing employment sector of the digital age. As collaboration becomes easier than ever no matter where you are, it’s no wonder that businesses are looking to slash their ongoing costs and focus on a more outsourced business model. The challenge is knowing just which […]
What to stop doing when marketing your fitness studio on social media While leveraging social media is a crucial part in marketing your fitness studio, as it ensures you reach your target audience, there are things you should avoid doing on social media. Written in collaboration with F45, here is what you should stop doing […]
