Tag: Marketing

There are three main factors that differentiate Business-to-Business (B2B) sales from Business-to-Consumer (B2C).

Global One Mobile Entertainment (trading as Mobile Active) faces Federal Court action for alleged breaches of the Trade Practices Act 1974, with the Australian Competition and Consumer Commission instituted proceedings against it and 6G Pty Ltd yesterday.

I love my clients. They all have tremendous passion for their business, and genuinely believe in what they’re doing. And when you’re passionate about what you offer, marketing and sales become a lot easier, and your business is more profitable. Here’s why.

Blockbuster Australia, operated independently of Blockbuster Inc in the US, will seek to distance itself from it’s beleaguered cousin with a multi-million dollar branding campaign.

I’ve been working with a number of businesses lately developing their marketing strategy and marketing plans for the next 12-18 months. One of the key parts of the planning process has been identifying clear and measurable targets, so we can develop a plan on how to achieve them. For some businesses it also helps manage internal expectations of what can be achieved.

As a small business owner, growing your business contacts and networking is central to your business success. However, traditional networking methods can be time-consuming and expensive which is why small business owners are investing their time building their online brand presence on LinkedIn.

We released some interesting results from the MYOB Business Monitor this week, which revealed that only 35% of Aussie businesses have a website. This figure has surprised some, however it’s consistent with our research over the last few years.

Last week I wrote about the importance of having a marketing system in your business. This week I’m continuing the theme and will focus on technology-based systems that help automate or improve the effectiveness of your marketing.

Snap printing has launched Snap Promote, allowing business owners to create their own marketing material with free software, through Snap’s new online service Snap Promote.

One solution to this issue is TransPromo, the printing industry’s term for the combination of personalised marketing messaging and “must-read” documents such as bills or statements.