It’s no secret that Gen Y is not like any preceding generation. They have grown up as digital natives with technology and social platforms a key part of their lives. The challenge this presents for companies is developing a personal business-to-consumer relationship with them when they don’t want to speak to you or come into […]
As a budding startup founder, you must have a lot of questions about your potential but you are also probably aware that 4 out of 5 startups fail. So, let’s start this piece with an inspirational story. Meet Frederik Van Huyn, a CEO of Absolute Internship. Frederik started his company with only $2000 in his pocket, and today […]
Writing your website’s copy can be one of the most frustrating, time consuming and difficult tasks for any business owner. How do you know your words will resonate with your target customers? What’s running through your customer’s mind as they land on your page? This article features three of the best copywriters in the business; […]
Businesses are being encouraged to share inspiring stories with consumers to take advantage of growing demand for good news. “In the business world, we’re definitely seeing a shift towards consumers wanting to feel a part of something more important and bigger than ourselves,” said former journalist Sue Papadoulis, who last week created The Good News […]
Social Media is not just a communication tool to talk to customers, it is ideal to talk to your internal teams & staff. This video shares some tips on how to do this.
We demand more, we want things quicker, and of course, we want it cheaper. These are the commercial pressures a number of industries are grappling with today – and few are exempt. We’ve seen airlines diversify into the ‘low-cost’ market, retailers ditch their stores for online presence, and the media industry drop paper copy for […]
“The biggest mistakes that tech startups make is trying to reinvent the wheel.” (Andrew Bosworth, Global Director of Engineering, Facebook) Ever spent time building a product or tool only to find it already exists? Was it because you didn’t seek out, or have access to guidance and advice? Reinventing the wheel in this way is […]
If you’re looking for ideas to promote your company’s products and boost overall sales, then a seasonal marketing campaign is an effective way to attract both new and repeat business. Consumer buying patterns are greatly influenced by the changing seasons, religious holidays and other special occasions, and being able to make the most of buying […]
You hit publish. This is going to be epic. You wait. Nothing happens. You check your Google Analytics stats. Nope. No visitors. Days go by and your blog is as dead as the day you published your post. What is going on here? Blogs are supposed to be cash machines. The truth is that is […]
You’re tired of the daily grind. It’s time for something different. E-commerce seems like the right move. It’s easy to get set up, and it’s a proven business model. Here’s how to get started. How To Find A Good Market It all starts with product research. Actually, it starts with market research. If you don’t […]
