Tag: Luke McLeod

Does the cold call still have a place in today’s business sales environment? Not quite. For a cold call to be successful, you need to apply some new, smart thinking.

Luke McLeod blogs about creating harmony between the sales and marketing departments for the benefit of your small business.

“Listen to all of your staff and their queries. If the marketing team feels they need a bigger budget, hear them out and make sure you ask them to clarify their reasons why. The same goes for your sales team.”

Luke McLeod blogs about why many in business feel negative towards sales and salespeople.

“I don’t know whether we’ll ever be able to shake the stigma that comes with the word “sales”. I just hope it gains the respect it deserves, because let’s face it, none of us get paid unless a sale is made.”