Tag: Louisa Claire

Bloggers have a proven impact on consumer spending. Louisa Claire explains why businesses willing to invest in bloggers for the long haul will reap the greatest rewards.

In the four years she spent ‘mummy blogging’, Louisa Claire says she fended off countless pitches from brands that were way off the mark. Now, she’s building a successful business by connecting brands with the bloggers who have the ear of their target audience.