Tag: Kim Kardashian

Australian entrepreneurs trying to trademark a popular word as their business brand should take heed of the legal stumble by American celebrity Kim Kardashian. The social media, TV and fashion range queen tried to trade mark the word Kimono to brand her new range of shapewear but after an enormous lash back from the public […]

There’s no doubting that Influencer marketing presents a huge opportunity for businesses. With 96% of us trusting people over brands, Influencer marketing has the power to leverage word of mouth marketing at scale and sway the consumer decision process. But with such power also comes a high level of responsibility for the consumer. As Influencer […]