#Keywords
Top SEO mistakes your SMB might be making
SEO is an art form that requires businesses to apply the “Goldilocks Principle”: every factor has to be just right for their website to have a chance of vying for top positions for any particular search term. With over 200 factors affecting your organic rankings, it can be very easy to miss the mark in a few areas. Failing […]
Local marketing: Online tips for small business owners
Admit it. You’re just a little jealous of large corporations with bottomless pockets to spend on advertising. It seems like they can dominate any market. But, they do have a weakness – local markets. Even with billions of dollars, large corporations often find it difficult to compete against a well-positioned small business. Here’s how to […]
Tips for planning a successful AdWords campaign that converts
Google AdWords is a very powerful marketing tool for creating successful campaigns online to enhance your business goals. With AdWords, you can run extremely cost-effective, highly-targeted campaigns that convert. This may seem a bit intimidating to a small online business marketer or for anyone who’s new to the game. But, with some careful planning, there’s […]
How to work with the most expensive Google Keywords
A recent study into Google keywords has revealed the most expensive terms on Google AdWords and, with some of them costing as much as $50 per click, they are likely to be out of the reach of most small business advertising budgets.
Vanity keywords: A useless SEM strategy
Ranking for vanity keywords simply doesn’t achieve the same marketing ROI as a long-tail approach. Here’s why the practice should be put to rest.
How inbound marketing and SEO work together
Did you know inbound marketing and search engine optimisation go hand-in-hand? The reason for this is simple – if you don’t get your SEO right, potential customers will struggle to find your website.
Keywords critical to inbound marketing success
Choosing the right keywords is essential for any successful inbound marketing strategy, but it can be tricky figuring out exactly which keywords will attract the right customers to your site.
Consider keywords before building your website
Before you build business website, you need to think about the keywords your customers will type into Google to find you. Sound difficult? It doesn’t have to be.
Mary Henderson
The Geek In High Heels GeekIT Group With more than 15 years in sales and marketing, Mary Henderson is an expert in business development and implementing marketing strategies in the IT and digital media spheres. As CEO and founder of web development company, GeekIT Group, Mary has a passion for technology and the way it […]