I’ve been a business mentor for a while now and yet it never ceases to amaze me how often company’s either ignore or underrate their database. From my own experience, I’m acutely aware of just how important it is for a company to maintain accurate and up-to-date intel on the people in their network. In my opinion, your company’s database […]
Most, if not all, self-funded entrepreneurs understand the challenges that go hand in hand with starting a business in today’s competitive start-up environment. For those that choose the self-funding route, the stress factor can go through the roof if you’re unprepared. At the same time, the benefits of self-funding can far surpass the challenges – […]
Marketing is absolutely critical to the success of any commercial enterprise, but it’s not always obvious what a business’s best marketing move will be. In the case of businesses with mobile apps or mobile websites, the ‘rules’ of marketing can seem hazy, leading some to fall into common marketing traps. Although they’re common, these traps aren’t […]
These days our mobile phones are an extension of ourselves – we access them for almost everything. With so much time dedicated to the small screen in our hands, it makes sense for start-ups and entrepreneurs to consider launching online-only businesses. There are a number of benefits of being solely an e-commerce operation, particularly from […]
The battle of OzEmite and AussieMite continues, with the news that Dick Smith has now appealed the February decision by the Registrar of Trade Marks.
Anything that is worth copying will be copied, so how do you establish an advantage? By building something that cannot easily be copied or bought.
IP encompasses all registered or unregistered design rights, trade marks, patents, copyright, confidential information, trade or business names, database rights, know-how and technology. IP rights are inherently invisible, but can be very valuable assets if they are properly identified and protected.
Apple’s big patent victory over Samsung offers a few key takeaways for entrepreneurs.
Jurors reveal the details behind their $1 billion decision in the high-stakes court battle between the tech giants.
Consider these measures you can take to stop proprietary data from leaving with your workers.
