Build a sustainable business with your IP
By Jamie White · 17 October 2012 · Growing
By Jamie White · 17 October 2012 · Growing
Discover how to turn your intellectual property into a sustainable competitive advantage. Learn the secrets to identifying and protecting your most valuable assets before they slip away.
IP encompasses all registered or unregistered design rights, trade marks, patents, copyright, confidential information, trade or business names, database rights, know-how and technology. IP rights are inherently invisible, but can be very valuable assets if they are properly identified and protected.
Tags: Business assets, Intellectual Property, IP, IP as assets, IP rights, Legal, protecting IP, Sustainable Business