#Ip
Opportunities abound in China for Aussie SMEs but on-the-ground relationships are essential
China’s booming economy and rapidly growing middle-class present a wealth of opportunities for Australian businesses, particularly those companies able to tap into the rising demand for high quality goods and services. But many local SMEs with international expansion goals have discovered it’s not as simple as heading overseas and establishing operations. In a culture such […]
What’s in a (Domain) Name? Nailing the basics
In today’s ever increasing online world, domain names have become one of the most important business assets for sales to consumers, contact with and promotion of businesses; however, many businesses do not turn their mind to the protection of their domain names, leaving themselves exposed to cyber-squatters or tactical competitors and loss of potential business […]
From zero to entrepreneur hero in six steps
As I started building my new cybersecurity company, through staff hires and client and vendor engagement, there was one question I was asked repeatedly: “Carlo, how will you start from nothing, with no customers, no revenue, and convince customers to trust you?” The concept seemed a complete mystery to every single person I spoke with. To […]
How do you determine whether your idea is new? Free online patent tools are useful
When a person is struck with – and wants to commercialise – a new idea, its constructive for them to first conduct an internet search to see if anyone else has made or done something similar. After all, any discussion of whether there is commercial value in protecting an invention requires some assessment of whether the invention is new […]
To patent or not to patent – provisional patents for Australian SMEs and start-ups
Great ideas often come from startups and small to medium enterprises (SMEs), but the difficult question is what to do next, and at what stage should intellectual property (IP) protection be considered? It’s important to devise an IP strategy of what to protect and when, and costs can be a factor. Luckily, not all […]
Why your database is your most valuable IP
I’ve been a business mentor for a while now and yet it never ceases to amaze me how often company’s either ignore or underrate their database. From my own experience, I’m acutely aware of just how important it is for a company to maintain accurate and up-to-date intel on the people in their network. In my opinion, your company’s database […]
Mobile app marketing traps SMEs need to avoid
Marketing is absolutely critical to the success of any commercial enterprise, but it’s not always obvious what a business’s best marketing move will be. In the case of businesses with mobile apps or mobile websites, the ‘rules’ of marketing can seem hazy, leading some to fall into common marketing traps. Although they’re common, these traps aren’t […]
Dos and don’ts for online-only businesses
These days our mobile phones are an extension of ourselves – we access them for almost everything. With so much time dedicated to the small screen in our hands, it makes sense for start-ups and entrepreneurs to consider launching online-only businesses. There are a number of benefits of being solely an e-commerce operation, particularly from […]
Dick Smith’s OzEmite puts trade marks in the spotlight
The battle of OzEmite and AussieMite continues, with the news that Dick Smith has now appealed the February decision by the Registrar of Trade Marks.
What’s your unfair advantage?
Anything that is worth copying will be copied, so how do you establish an advantage? By building something that cannot easily be copied or bought.
Build a sustainable business with your IP
IP encompasses all registered or unregistered design rights, trade marks, patents, copyright, confidential information, trade or business names, database rights, know-how and technology. IP rights are inherently invisible, but can be very valuable assets if they are properly identified and protected.
3 lessons from Apple’s billion dollar win
Apple’s big patent victory over Samsung offers a few key takeaways for entrepreneurs.
Apple-Samsung decision: Copycats be warned
Jurors reveal the details behind their $1 billion decision in the high-stakes court battle between the tech giants.
How to keep company secrets when employees move on
Consider these measures you can take to stop proprietary data from leaving with your workers.
Five ways you can avoid IP theft
Here’s how to keep your small firm’s big digital assets out of the crosshairs of hackers.
Protecting IP – insights from the Apple v. Samsung patent wars
From the epic intellectual property war between the mobile communications device titans, insights are emerging for small businesses on how they can successfully wield patent rights and defend against them.
Safeguarding business IP from internal threats
Intellectual Property (IP) protection is often regarded as a luxury by SMBs, with many SMBs unaware that they may be exposed to the same IP risks as their big business counterparts. Here’s some expert advice for protecting your business against IP threats from within.
How Tony Wheeler protected Lonely Planet’s IP
In the early days of Lonely Planet, founder Tony Wheeler quickly learnt the importance of building a brand and protecting his valuable intellectual property (IP) overseas.
Local replica furniture business “surprised” by legal action
Local replica furniture supplier Matt Blatt is being taken to the Federal Court by American manufacturer Herman Miller for its use of the “Eames” brand, and Founder Adam Drexler has told Dynamic Business of his “surprise” at the legal action.
Trade mark applications at record levels
A rare piece of good news for business has been revealed in figures released by IP Australia, which found trade mark applications have risen to pre-GFC levels.
5 steps to trade mark security
Follow these five simple steps to make sure everything’s in order with your trade marks, whether you’re a start-up or an established business.
5 tips to build a brand in a crowded market
Bringing a brand to market, carving out a niche for that particular product offering and encouraging consumers to invest in that brand, is never easy.
Dinosaur Designs’ new era of business
Dinosaur Designs’ Louise Olsen and Stephen Ormandy are both business owners and husband and wife but perhaps more importantly they’re artists.
Selling your business? Gain control of your intellectual property first
If you plan to sell your company or business, the business’ title to IP must be clear and established, to avoid problems in the future, you must be able to prove now that your business owns what you say it owns.