Google envisages the 100% web world as an ideal state for business IT, where applications are delivered from a shared infrastructure via the Internet and accessed on any browser enabled device.
Catriona Pollard takes a look at Google+ and what features it delivers that trump Facebook.
“Google seems to have taken all the social aspects from Facebook and created a network which is more personal for the user.”
Search Engine Optimisation (SEO) can be a little like a game of Snakes and Ladders. Certain valuable, relevant content creation can lift your rankings while other techniques like “keyword stuffing” mean you ride the slippery snake downward on Google rankings.
Leigh Boin blogs about using Facebook successfully in your business.
“Let’s look at Facebook, which is far from being just a social network for the likes of Gen Y exclusively. For an increasing number of companies, Facebook is a successful business network.”
Cenk Baban looks at the latest social network to grace our computer screens – Google+
“No-one has found the business value of Google+ for SME’s yet, not even your competitors. We are currently in a discovery period, think of it like the first date.”
The next free seminar in Optus’ cloud for SMBs roadshow kicks off in Sydney next Tuesday 19 July, with keynote speakers from Google, Optus and Red Balloon to deliver insights about connecting to the cloud.
Google has asked businesses not to use consumer Google+ accounts to build a page for their brand on the new social networking site, promising to deliver a specifically optimised experience for businesses, brands and entities.
A 1000 percent rise in Google searches of tax-related keywords since April has led MYOB to urge tax and accounting consultants to build an online presence now, or risk losing their business to competitors who are online.
Over the past few years the biggest hurdles I can see for any business to succeed online is their ability to be able to measure the traffic to their website. It seems alien to me that a company would spend hundreds, thousands if not more on building a website but fail to add the basic features of a web analytics like Google Analytics to track the ROI of their website.
Online marketing agency Traffika, with the Asia-Pacific Centre for Franchising Excellence, have launched an initiative to build and support Australia’s franchise sector through social media.
