Tag: Google Search

AI overviews are taking over search results—how can Aussie brands stay visible and capture clicks?

With the internet now the most used channel for communication, promotion and transactions, a strong online presence can make or break a business. SEO and SEM have become part of everyday business vocabulary, but the application of these concepts is constantly evolving.

Robert Steers delivers 7 good reasons you should include Adwords in your online marketing strategy.

“Google claim you can now reach nearly 70% of all internet users at ALL stages of the buying cycle with Adwords. With search partners, YouTube, mobile advertising and animations, you can reach a potential customer several times in a day with your advertising.”

Search Engine Optimisation (SEO) can be a little like a game of Snakes and Ladders. Certain valuable, relevant content creation can lift your rankings while other techniques like “keyword stuffing” mean you ride the slippery snake downward on Google rankings.

Hitwise today released report that reveals an increase in Google’s dominance of the Australian search market. With Google accounting for 87.26 percent of Australian traffic.