The sixth Digital Citizens event, “Startups, small shops and bootstrappers: the real value in social media and digital PR for small business” will discuss both the benefits and the pitfalls of using the social ‘social media’ to reach customers
Social shopping is rapidly becoming a vital channel for engaging with new and existing customers, but poorly applied it can cause widespread distrust of a brand. Getting it right is now critically important to every business.
Trends begun in the mid-to-late nineties really became the dominant voice in their respective markets as more households went online.
Five years ago, the online monolith that is Facebook was born as a modest networking website for American high school students.
Half a decade later, there are 500 million users worldwide.
JumpOnIt, an online startup has successfully used Facebook to launch itself to the Australian market with an established fan base of more than 400,000 consumers.
Social media has jumped to the top of the priorities list for Australian-based contact centre managers as companies look forward towards the new financial year
Businesses are quickly catching on to the social network phenomenon, with more and more investing time and money into developing an online social profile.
Cold Rock Ice Creamery is fast becoming a textbook case study in how to embrace social media by using Facebook and Twitter to communicate with its customers.
While ensuring a positive customer interaction in person is still important to build loyalty, the experiences that customers receive online are just as critical, and even more imperative are the interactions customers have with other customers.
Fitness industry customers want no-fixed contract memberships, and more communication on Facebook, according to a recent 2010 Australian Fitness Industry Survey.
