In our personal lives, we are increasingly cutting the manual element of day-to-day processes and moving towards quick, online transactions. Shopping, banking and paying bills can all be done with a click of the mouse and without ever having to leave home. The same can be said in the workplace where manual processes, that can often take huge amounts of time and money, are becoming automated.
The Good Guys Capalaba, Queensland is taking big steps in reducing their carbon footprint by aiming to become Australia’s first zero waste business.
With a strong focus on sustainable business practices, The Good Guys Capalaba has already made an impact on their carbon footprint by reducing their waste by 80% since 2006.
Rick Mapperson blogs about how we can use our competitors to get ahead.
“While you should not run your business constantly looking over your shoulder to see your competition, it is important to understand the market in which you operate and what your ideal customers are looking for.”
Julian Smith blogs about the importance of taking a holiday.
“Welcome back from the Easter break! Not sure about you, but I took a short break and it gave me a little time for reflection (and perhaps overindulgence in chocolate!). It’s not until you’re on holiday or in the middle of taking a short break that you realise just how important it is to step out and switch off.”
Word-of-Mouth marketing is simply conversations about a brand, product or service. It is an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product, service. Think about the last time you talked about a consumer experience with friends, family, or colleagues. Maybe it was how much they’d […]
Colette Hayman tried to retire after selling tween jewellery success story Diva but found it too boring. She tells JEN BISHOP how she’s back and starting from scratch, putting her name to another retail jewellery concept, Colette Accessories.
In recent years Google Adwords has emerged as the dominant marketing channel for businesses looking to advertise on the web. Here’s 7 hot tips for making the most of this advertising tool.
Julian Smith blogs about what small business wants from the Federal Government, and how they’re not getting it.
“We don’t want the Government to lump businesses together as a single voting block. Businesses come in different shapes, sizes, demographics and financial positions and the Government cannot apply a ‘one size fits all’ approach.”
HP have hit #1 on the Laser printer charts and to celebrate, they’ve got 4000 CDs to give away! Read on to secure your copy.
Risky business has proved fruitful for online accommodation provider Quickbeds.com. Divisive marketing tactics have culminated in rapid growth just six months after the brand’s million dollar re-launch.
“When I took this project I knew I wanted to do something different with the brand but I was still surprised when I found myself sitting in the middle of Australia Square in Sydney, in a bed with Warwick Capper, while people took photos of us and uploaded them onto Facebook”, Feenaghty said.
