While the marketing industry might be debating whether platforms like Facebook are pushing email marketing out of the picture, there is still a place for well constructed and targeted emails in businesses’ 2011 marketing plans.
Telstra has just unveiled a $600 million, five-year investment to help Australian small businesses move to new digital communications, promising significant cost savings for businesses and more streamlined technology.
A fully engaged team is more productive. So how do you know if they are fully engaged? And what do you do if they aren’t?
It was day 273 (week 39) of what seemed like a never-ending second pregnancy, and Rebecca was trying to finish off the last of her client work before taking a few weeks off. Unfortunately, that was all she could manage with a growing client base and ever increasing ‘to do’ list.
The extreme dieters on TV hit The Biggest Loser aren’t the only winners this week with Australia’s fitness industry cashing in on our addiction to the reality TV weight loss phenomenon. According to business information analysts IBISWorld, the Biggest Loser has become an ongoing advertisement for fitness products and services, normalising the use of personal […]
Rick Mapperson blogs about how to keep your business goals in sight amidst the chaos of running your SME.
“For your business to achieve long-term success and growth that outlives external changes, it is necessary for you to regularly check your focus on the bigger picture.”
The owners of small and medium sized businesses are being urged to take a hands-on approach to workplace safety and join their workers on the shop-floor to better understand safety risks. WorkSafe made the call after three leading Victorian CEOs took on the challenge to go undercover to see first hand the reality of workplace […]
Australian small businesses are dragging their feet when it comes to taking up new technology, with thousands still not using computers or mobile phones. That’s one of the findings from a comprehensive new tech survey of Australian businesses with 1 to 19 staff by analysts IDC.
Gerald Chait blogs about SBR and what it means for small business.
“An SBR-enabled application translates your information into a language the government agency systems instantly understand and analyse; meaning you get immediate validation and quick responses.”
Arndria Seymour blogs about learning support and skill development in SMEs.
“If you’re not scared yet about this organisational issue, then consider this – about 46% of the Australian population sits in the baby boomer demographic band and about one-third of them will retire within the next 3 – 5 years, yet many organisations have not yet stopped to think about the direct impact of this endogenous problem to their business.”
