Marketing
Six ways to improve your marketing ROI
Whether you’re aiming to increase sales, attract new customers or build brand awareness, you need the right strategies to maximise your marketing return on investment (ROI).
Tag: Digital Marketing
Digital
Three big reasons why you need to diversify your marketing strategy
Diversifying your marketing strategy is key to marketing to your customers and ensuring presence in their buying journey.
Digital
Content strategy & marketing plan: 4 best practices for creating content that your audience will read
A successful content marketing program is anchored on a solid content marketing strategy. Here’s how to create one.
Advertising | Marketing
Video is capturing attention in the digital market – here’s how!
The rise of digital marketing means looking for the best ways to advertise on the internet. Video is proving to be a highly effective method.
Digital
Growth Marketing Mindset: The user-centric approach
The key to having a growth marketing mindset is to adopt a user-centric approach because successful digital marketing strategies focus on users and their needs.
Marketing
Three marketing trends you can’t afford to ignore
As businesses recover from COVID-19, here are the three trends that smart marketers can’t afford to ignore.
Expert
Why direct response marketing is lockdown’s unlikely success story
While positive news stories are few and far between these days, here’s one I think you’ll like: digital marketing is cheaper than ever before, with direct response now a great option. Since lockdown began, there has been a 40% decrease in the cost to reach 1,000 people on Facebook and Instagram. This huge price drop […]
Expert
A killer social media strategy is all about keeping up with trends
When Aussies are swiping away on social media platforms, being able to stop a consumer from scrolling is much harder than it sounds. These days consumers’ attention spans are shorter than ever and as a result, brands are faced with a dilemma — how to create thumb-stopping content that breaks through the noise. The simple […]
Featured
Brotherly ties bringing out the best in business: An entrepreneur pair
Digital marketing agency brothers grow a $5 million business and shoot to the top with an Amazon bestseller There’s something intriguing about successful sibling duos. Think Serena and Venus, Chris and Liam Hemsworth, Ben and Casey Affleck – the list goes on. How is it that there is so much talent in one family? It […]
Startup
Rapidly growing digital marketing agency named IT king by small business community
Melbourne-based digital marketing agency King Kong has been named Australia’s Best IT Small Business at the 2018 Small Business Champions Awards, besting 16 other finalists. King Kong founder and CEO Sabri Suby described the award as another huge win for his four year-old company, which just six months ago was crowned Australia’s fastest-growing digital […]
