#Digital Marketing Social Media
Budget 2021’s $1.2 billion digital strategy; myGov & My Health sites overhaul, tax incentives, e-invoicing and more
The Digital Economy Strategy will see a further $800 million added to measures put forth in the 2020 Budget, aiming to make Australia one of the world’s leading digital economies.
Why government must increase digital focus in small business sector
One year into the pandemic, it’s clear that real opportunity lies in more carefully targeting financial support. We need to see more mutual partnerships where governments reward small businesses that take active steps to help themselves.
How businesses could be impacted by Facebook’s news ban
How can businesses pivot in response to Facebook’s decision to pull news content from Australian users?
“If you meet the digital needs of Gen Z, you meet the needs of the world”
Gen Z, born between 1996-2015, is the most Internet-dependent generation, with their digital fluency positioning them in firm first place in technology use across all generations. This was recently observed in the third annual, international study of Gen Z, conducted by The Center for Generational Kinetics and commissioned by WP Engine. Why Gen Z and their digital fluency […]
Startups and digital transformation will be key to COVID-19 recovery
Vu Tran, co-founder at Go1, talks us through why he thinks startups and digital transformation will be key in the economic recovery from COVID-19 in Australia. It would be an understatement for me to say that COVID-19 has changed the world and indeed the way many of us live. In Australia, though tragic in terms […]
Top10 Dynamic Entrepreneur: Sabri Suby, Founder, King Kong
Dynamic Business has a chat to Sabri Suby.
Designing a digital workplace
Flexible work arrangements are consistently rated as a priority in the workplace.
Why digital is a great way to grow your small business
There’s a lot to love about running your own business.
Why the buyer persona is even more important on social media
What can you learn about your audience?
How unsure are you of your digital channel performance?
Top tips to utilise your digital data.
Let’s Talk: Digital marketing
Vanity metrics still have a place but it’s all about how you use them.
The Future is Conversational (AI)
The progression of conversational artificial intelligence (AI) has completely transformed the way consumers engage with businesses. Recent breakthroughs have led to a new generation of Virtual Assistants (VAs) – these could be specific to your bank, telco and even your pizza ordering. As the Australian business landscape becomes increasingly more competitive – particularly as international […]
Seed funds, mentoring available to creative tech startups via CEA’s Collider accelerator
QUT Creative Enterprise Australia (CEA) has invited creative tech startups to apply for its forthcoming Collider Accelerator. Up to 11 emerging and highly-scalable companies will be selected for Collider, which is being spearheaded this year by Alan Jones, a founding investor in Pollenizer, Startmate and Blackbird Ventures. “CEA is really excited about Alan Jones filling the […]
Here’s to 2018: the year of trust in business
In 2017, we’ve witnessed numerous Customer Experience (CX) failures that have damaged the reputations of some of the largest companies in the world. From long call waiting times after a number of severe outages, to poor customer service ratings, and other critical service failures, there are a number of lessons to be learned if brands […]
FinTech body seeks changes to APRA’s proposal to reduce market barriers to challenger banks
The Australian Government’s proposal to make it easier for digital-first challenger banks to compete against industry incumbents is could be improved, according to the peak body for fintech startups. FinTech Australia has lodged a submission with the Australian Prudential Regulation Authority (APRA) in response to its discussion paper, entitled “A phased approach to authorising new entrants to […]
ACCC to launch probe into Facebook, Google to understand impact on journalism, advertisers
The Australian Competition and Consumer Commission (ACCC) will conduct an inquiry into the effect digital platforms such as Facebook and Google are having on competition in media and advertising services markets. ACCC Chairman Rod Sims said the commission will examine whether digital search engines, social media platforms and other digital content aggregation platforms are exercising […]
Big Businesses could learn a thing or two (or three) about digital marketing from startups
With so many channels to market these days, communication has become a two-way dialogue rather than a one-way push, though many big businesses have yet to accept this. The outdated marketing techniques still employed by many big businesses is handing a clear advantage to those startups and small businesses that are agile and adapting to […]
How Can Employers Engage the YouTube Gen?
The workplace is changing. By 2025, 75 per cent of the workforce will be made up of millennials. For employers and business leaders, empathising and engaging with this generation is vital. We’ve all heard the jokes about entitled millennials with an unhealthy avocado toast obsession. Yet they’re fast becoming an influential presence in the corporate […]
‘Until now, the amusement industry has been starved of tech advancements’, says ROLLER CEO
Despite being a $50 billion industry, the amusement and leisure sector has been ‘starved of advancements’, according to Luke Finn, the CEO of Melbourne-based tech company ROLLER. Determined to be at the forefront of the industry’s tech evolution, Finn along with his co-founders – brother Mark Finn (CFO) and Will Nicholson (COO) – have seen […]
Wiping sensitive data from connected devices is imperative: considerations for your business
Thanks to rapid advances in technology and ubiquitous networking, the number of connected devices in homes and workplaces is skyrocketing. Keen to take advantage of all the digital revolution can deliver, people are embracing everything from tablets and phones to connected cars and IoT devices. The capability and connectivity of these new devices allows them […]
How blockchain will change the way small- to medium-sized enterprises carry out business
The increased use and application of blockchain technology is set to disrupt companies of all sizes, across all industries, and in almost every area, from payments and transactions to contracts and identity verification. Small- to medium-sized enterprises (SMEs) will not be immune to the disruption. Blockchain technology was created to facilitate online payments via a […]
Female entrepreneurs continue to face an uphill struggle launching tech startups
Supporting female entrepreneurs means physically breaking the glass ceiling with a jackhammer, not just talking about it, writes Christie Whitehill, founder of the Tech Ready Program. Female entrepreneurs are fighting back. Over the last 10 years and more, the global economy combined with the progress of technology has fostered an extremely healthy environment for entrepreneurs […]
Remaining sane when you’re considered nuts: Dimmi’s departing CEO on the hurdles he faced
At the end of this month, Stevan Premutico will step away from Dimmi, the online restaurant booking platform he founded in early 2009. Under his leadership, Dimmi has withstood “well-funded” international competitors and wooed TripAdvisor, which acquired it for a reported $25m two years ago. In conversation with Dynamic Business, the departing CEO reflected on […]
Why your business needs to know about – and prioritise – ‘Operational Customer Experience’
Gartner defines customer experience (CX) as “the customer’s perceptions and related feelings, caused by the one-off and cumulative effect of interactions with a supplier’s product or service, marketing, channels, employees, and systems.” However, there is a crucial element of CX that has been overlooked within the customer engagement management landscape. It’s called Operational Customer Experience (OCX) […]