New research from Pegasystems Inc., the software company empowering digital transformation (DX), reveals half (50%) of Australian organisations surveyed lost customers during the COVID-19 pandemic due to failings in their communications. This is way above the global average of 36 per cent. The global study, conducted by research firm Savanta, explored the effect the global pandemic has […]
In today’s highly competitive business environment, the customer experiences a brand delivers are its single biggest differentiator, outpacing even product, price and quality. In fact, Gartner found that 89 per cent of businesses compete mostly based on customer experience. This begs the question – what kinds of experiences keep consumers coming back? Today’s customers are […]
Many small businesses take on jobs and incur costs in buying materials, even carry out work well before they get paid for the job. In an ideal world, your business would obtain payment upfront from the customer to cover significant job costs. However, a lot of the time this isn’t possible, particularly if your customer […]
A vast array of digital tools are available for SMEs to connect with their customers and grow their business, however, it can be challenging to keep up with the constant emergence of new technology. My work as Gumtree’s Head of Motors, which sees me in charge of driving growth for the platform, is driven by […]
Most businesses trade on credit terms with their customers, letting them purchase as they need and pay later. This can be a great way for businesses to build their customer base and gain more work or sales, since customers will often buy more if they don’t have to pay immediately. However, extending credit to customers, […]
In the services game and looking to increase your sales? Selling to consumers online can complement the activities of your marketing team and open your company up to new customers and market segments. Australian buyers have no issue parting with their cash over the net; in fact, the reverse. Their love affair with ecommerce shows […]
Australians have long been considered a traditional group and for good reason. Neighbours recently entered its 35th TV season and the Tim Tam is still the nation’s favourite biscuit. But in the retail sector this love affair with tradition is no more, replaced by a thirst for new and innovative experiences. Recent 451 Research, commissioned by […]
Why small businesses have a bright future.
Why soft skills are still incredibly important.
