#Customer Feedback
Customers are the endgame: how to thrive by keeping them in a constant loop of feedback
Regardless of the shape, size or industry of a business, the endgame is, and should always be, the customer. Whether that be a direct consumer, another business or the wider community – they’re what keeps the business ticking. As a company dedicated to getting Aussie’s the best bang for their buck, we’ve focused on keeping […]
Dovetail’s founders built their tech startup on the cultural values of ex-employer Atlassian
The ex-Atlassian duo behind Sydney-based startup Dovetail are staying true to the values espoused by their former employer as they attract the likes of Nike, Deloitte and Freshworks to their customer feedback management platform. Launched in August, this year, Dovetail has already had 1200 sign-ups for its cloud-based platform, which enables users to analyse […]
How social is your strategy?
Facebook is only nine years old, and Twitter is around seven, but the time for social media to grow up has come.
Social media feedback falling on deaf ears
Given there are dozens of popular review websites for every type of business, you could be forgiven for thinking that consumers wield more power than ever when it comes to online feedback.
What to do after a negative online review
Word-of-mouth has long since been integral to business growth – but in the online-age, a negative review can reach hundreds in an instant.
The 6 steps to multi-channel customer experience success
The introduction of a multi-channel strategy may initially appear dauntingly complex as it potentially incorporates seven categories of channel.
How to foster a feedback-friendly company
These four tips will make your employees happier and your company more productive.
Five steps to creating effective customer surveys
Audience research can help you create the kind of online content that your customers value and rank higher in search results.
A big business secret every small business can use
Big businesses appear to have one huge advantage over smaller guys – they have access to best practice knowledge and tools to help them beat their competition – especially smaller competitors. Think you can’t access these skills and knowledge? Think again.
Turn criticism into money
Criticism…who needs it! Well, you do, if you truly want to understand your customers, take the bad with the good, and spin it into gold. Here’s how.
Why your business needs to pay attention to customer feedback
A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online – and how user-generated reviews can affect your own brand or business.
Customer focus groups on a shoe-string
Looking for the kind of feedback you get from a customer focus group, but can’t afford the expense of putting one together? Mark Capps, CEO and co-founder of online retailer Sneaking Duck, writes about how four inexpensive weekends at the Bondi Market left his start-up with enough feedback to improve and streamline its offering.
5 must-haves in your marketing toolkit
Danielle MacInnis offers some practical marketing ideas that any small business can implement today. “It seems to me common sense but unless you live and breathe marketing all day, everyday, maybe some basic marketing tools just aren’t on your radar.”