#Creating Customer Loyalty
Customer loyalty on the decline
Over 60 percent of Australian consumers identify themselves as ‘apathetic’ in their choice of a primary retailer, a new survey has revealed.
How to get ahead by being generous
Traditional wisdom says business is a dog-eat-dog world, but new evidence turns that old saying on its head: the people who rise to the top may actually be the most generous.
Seven ways to make your customers feel special
Haven’t bothered to take the time to learn about your customers? It could be costing you more than you imagine, so here’s how to make your customers feel special (and hang onto their business).
How does your business development strategy compare?
How’s your business development plan for 2012 coming along? Kristy Sheppard blogs about benchmarking your plan against that of other SMBs. “It’s interesting to see that only 24 percent of business owners plan to increase their staff pay this year. I wonder what kind of staff retention strategies will come into play for those who take this path?”
The four stories you need to grow your business
Valerie Khoo explains how to identify the four stories in your business and have them ready to captivate potential customers. “If you are serious about marketing your business, you need to tap into the hidden power of stories.”