Tag: Content Marketing

According to Twitter’s co-founders, the Web is awash in bad content. Are you part of the problem?

Content marketing isn’t about promoting your business, it’s about building rapport with your customers and establishing trust. Here’s how to give your content marketing the right focus, and distribute it through the right channels.

Writing content has become increasingly essential to business owners as it allows them to spread the word about their business and communicate with prospective and existing customers, both in print and online. But this doesn’t mean writing is everyone’s fortè, so here are some tips for improving the confidence you have in your writing abilities.

Content marketing is the creation and publication of original content, and it’s been around for years. So why is it becoming such a big deal for marketers now?

Danielle MacInnis looks at whether small businesses should be spending time on content marketing.

“The question floating around is, is it worth the time, effort and creative energy to create this content in its many varied forms?”