Heading into 2017, STM – a Sydney-based maker of laptop bags and other tech accessories – had enjoyed three years of record growth, fuelled by strategic hires across sales, product development and marketing plus firmer support from long-term retail partners. Not only had its revenue tripled, its global footprint had increased nearly three-fold from having […]
We are living through a time of unprecedented change in the way we do just about everything. The demands of the modern business world mean people have to constantly adapt while being consistent with their values. Success is becoming less about knowledge or experience and more about how we act as people. This includes how […]
If the industry your business operates in regularly appears on the ‘least trusted’ list, how do you create trust to ensure viability? Without trust, it is difficult to turn a profit, let alone grow your business and build your reputation. Are you doing enough to actively foster trust, earn a client’s business and engender loyalty? […]
When I first came to Australia knowing no-one, Public Relations (PR) was one of the main tools I used to build my business. While I still believe in the power of PR, it has evolved dramatically since I first began. Furthermore, it is still being mythologised, leaving business owners uncertain as to how it works, […]
Like any leader overseeing a large geographic region, I have often found myself meeting with partners in Sydney, attending a customer event in Auckland and joining an analyst briefing in Singapore – all in the same week. Unlike in the past, I have been able to meet these commitments without even having to board a […]
A business can be like a leaky bucket. Marketing teams work constantly to pour new customers in the top, spending time and money on campaigns, but if there are holes, customers are always going to leave and need to be replaced. Of course, this is not the functioning of an ideal business model; ideally new […]
We all know how important it is for a business to master great customer and stakeholder communication through all touch points. If your interactions have a positive impact, you’re more likely to create repeat customers and gain access to the ‘holy grail’ of sales: referrals to others. Get it wrong, however, and it won’t matter if your business offers great products and […]
For long-term success in business, organisations must be open to the idea of reinventing themselves in order to stay relevant in today’s rapidly evolving marketplace. One of the biggest mistakes any business owner can make is to remain stagnant and resistant to change as they fear the idea of losing their original vision and authenticity. […]
Speaking to customers used to be easy. There was a time when regional banks once knew the names of everyone in town, their birthdays and their favourite drinks on a Friday. And not so many years ago, a big advertising campaign with a small inbound contact centre to fix any small issues, was considered a […]
There’s nothing more rewarding than running your own business. However, many small business owners will tell you they find it difficult to take time off. Unless you have 100% confidence in your staff to manage things without you, it can be tempting to always be around, sacrificing your personal time to keep the business running. […]
