Google has released its Australian 2011 Brand Zeitgeist list, which shows the most searched for brands and ads in the country. Commonwealth Bank topped the list as Australia’s most searched for brand.
Aldi and Coles have come out on top amongst the big supermarket chains in customer service, with Aldi leading the field with a 92 percent approval rating from shoppers.
The Australian Competition and Consumer Commission (ACCC) has the market power of Coles and Woolworths in its sights, warning it will be watching for any “unconscionable conduct” when it comes to negotiating supply arrangements.
The Australasian Association of Convenience Stores (AACS) has revealed it’s focusing heavily on its future, as competition from supermarkets hots up and new challenges arise.
The milk price war that the big supermarket chains are engaging in is hurting the smaller businesses in the food production chain and farmers, cafes and independent food outlets are demanding the Federal Government steps in.
Coles and Woolworths’ milk price war, with ‘home brand’ milk varieties from both supermarkets being sold for $1 per litre as a loss leader will decimate small retailers and hurt farmers with Aldi and Franklins supermarkets also joining the war, with both lowering their milk prices to match.
Costco has blamed supermarket heavyweights Coles and Woolworths for slowing the retailer’s expansion in Australia, with chief financial officer and executive vice-president Richard Galanti claiming competition for bulk-goods retail sites in Australia was fierce.
Coles has refused to put the prices of its groceries online, fearing comparison shopping with rival Woolworths and independent retailers.
Coles is in hot water from Federal Health Minister Nicola Roxon for selling imported cigarettes significantly cheaper than local cigarette brands, undermining the Government’s anti-smoking efforts.
Small grocery stores must implement strong marketing strategies that focus on lower prices in order to compete with the supermarket duopoly research has found.
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