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Five digital marketing trends start-ups and other small businesses can embrace in 2017
Digital marketing is a complex and relatively new field that can leave many start-ups and small business feeling overwhelmed. In order to reap the full benefit, businesses must ensure many moving parts are correctly aligned. In addition, digital marketing continues to evolve with new, ‘must have’ platforms popping up every day. While most businesses will have the basics of digital […]
Transform now or be disrupted later: the key to competing in an increasingly digital world
Digital transformation is the core focus of the Federal Government’s $1.1 billion National Innovation and Science Agenda, the aim of which is to ‘drive smart ideas that create business growth, local jobs and global success’. According to Jean-Baptiste Adet, Director of Customer Experience Management at OpenText Corp, an EIM (Enterprise Information Management) solutions provider, the […]
The fleeting role of the Chief Digital Officer
When it comes to innovation efficiency, Australia ranks 72nd – among the lowest of developed nations. This highlights the urgent need for businesses to think and act strategically about various digital transformation processes including big data, new technologies and adapting to new platforms like social and mobile. The more digital our interactions become, the greater […]