It’s not a new question but it’s an important one to ask. Theodore Levitt wrote an article for Harvard Business Review in 1960 entitled “Marketing Myopia”, where he encouraged businesses to switch their focus from selling to meeting customer needs. He asked an important question to the railroad industry: What business are you really in? Railroads or transportation?
Every business wants to grow, but expanding a business too soon, or blindly, can have dire consequences. So before taking the leap, ask yourself how well do you know your existing business?
A great place to start developing a scoreboard and KPIs for your business is to go back the very basics. Start with working out if you actually have a sustainable business model that will bring you the type of prosperity and lifestyle you dreamed of when you started.
I was talking with a business owner last week and they asked me “what should I keep in mind when updating the systems and technology in our business?” It was a great question, so I thought I would share some ideas and thoughts I’ve collated from the wider MYOB team.
Trends begun in the mid-to-late nineties really became the dominant voice in their respective markets as more households went online.
Vodafone’s iPhone 4 plans for business have been confirmed, with Vodafone offering the iPhone 4 on its range of Single Business Cap plans starting at $29/month.
Telstra’s iPhone 4 business plan pricing has been released, with Telstra firmly positioning itself as the premium network for the iPhone 4, with prices much higher than rival Optus.
Ongoing uncertainty over the tax treatment of trusts has emerged as the top election issue for Australia’s taxation professionals.
Will smartphones push the netbook to extinction or is there still a place for it in the business owner’s growing armoury of gadgets?
Love him or hate him, there’s no doubt you’ve heard of him. Either way, you can’t argue that David Koch is pretty well qualified for his role as Australia’s most well-known small business commentator. He spoke to editor Jen Bishop.
