I’ve held lots of workshops and masterclasses with Australian start-ups and small business owners and I always start by saying “PR is not just a buzz word.” PR is not just a trending word or a hot topic. It can be a powerful medium for small business owners and start-ups to communicate effectively with their […]
How can you use content the right way.
Amazing things can happen when brands ‘tie the knot’ but only if they pass the compatibility test, says Jessica Ruhfus, the founder and CEO of brand matchmaker Collabosaurus. The marketing and PR professional spoke to Dynamic Business about the competitive advantage businesses can gain through brand collaborations with compatible partners and why it made sense for her ‘dating […]
In my 21 years of presenting, facilitating and observing many other speakers, I’ve learnt some very powerful distinctions about what works and what doesn’t when it comes to speaking to any audience.
Websites and social media are top SME marketing priorities, while PR and SEO come last.
A breakdown of the way people use social media reveals many useful trends for business – but front and centre is the fact that women are the primary users.
Content marketing is a great way to introduce your company to a wider audience and attract new business, but don’t forget it’s also a very effective way of retaining existing customers.
Marketing involves collaboration and in order to be effective, a marketer needs to be able to work as well in a team as they can autonomously.
Early this year, ExactTarget published our 2014 State of Marketing report.
Blogs are a great way of promoting your business – but only if people see them.
