In today’s fast paced business environment, the race is on for organisations to become fully digital, something which we saw backed up by The Economist Intelligence Unit’s recent ‘Digital Transformation Agenda 2016’ report whereby 77% of those surveyed agreed (somewhat or strongly) that digital transformation is their number one priority. However, 46% also said that […]
The business landscape is constantly evolving due to the emergence of new technologies and trends as well as changes in consumer behaviour. Against this backdrop, the challenge for SME marketing teams is to remain both relevant and competitive, and so attract new customers while retaining existing ones. Here are five strategies marketers cannot afford to overlook in the pursuit […]
One of the many challenges you face when running a business is deciding when to invest in technology that helps you grow to the next level. In the beginning your needs are simple, so you may even be able to manage your business with a spreadsheet on your laptop. But at a certain point the […]
A full-page newspaper advert for US electronics retail giant Radio Shack from 1991 is a great reminder of how much the way we do business has changed forever. This advert featured 15 pieces of technology that would have set you back $3000, or $5300 with today’s US dollar valuation, and might just have squeezed into […]
Technology has been one of the biggest game changers for SMEs in the past five years. The adoption of cloud computing has enabled SMEs to access software and platforms that were previously only available to much larger organisations. The playing field has levelled out considerably. However, the rapid advancement in technology can make it difficult […]
It takes a certain level of fearlessness to become the captain of your own ship, quit a six-figure corporate job and set sail for relatively uncharted waters: Australia’s tech sector. Alex Louey did just that, co-founding one of the first mobile-first app developers on the scene: Appscore. Six years on, it’s clear Alex’s voyage has […]
A Melbourne based technology start-up that leverages the power of emotional reactions and interaction is experiencing explosive global growth. Vent, an online platform that allows users to express their feelings and connect with people, has already raised over $500k in investment since launching in August 2014. Vent has acquired 1 million global users and expects […]
Created to disrupt the stereotypes of the investment industry, the Fintech app, Acorns, has been downloaded by over two million users since it launched in the US in July 2014. Now, after announcing its availability on Australian smartphones, a similar surge in sign-ups is expected from the Australian market – the first country to receive […]
Tech start-ups, by definition, are tied to the latest developments in software and technology. Usually, these companies are on the cutting edge of the market, trying to position themselves ahead of the competition by embracing the latest technology. This technology may allow an up-and-coming business to develop the latest chart-topping app, or create the newest […]
When starting his software development business in 2007, NetEngine Founder, Bruce Stronge, had a vision. He wanted to build things that solved real problems – and it was a vision he wanted to protect. Unlike many tech start-ups, Bruce was cautious not to take on so many investors that his values would be diluted. A […]
