For most local business owners, SEO appears to be ‘a dark science’ – it’s confusing and most certainly not at the top of the priority list, especially when they have a ship to steer. However, it can also be crucial to a company’s success and ignoring it as a channel to new customers is a risky strategy. […]
A new, home-grown social platform is helping people instantly bond over shared hobbies, with the possibility for real-life catch-ups. Although Hobspot is being touted as ‘Tinder for Friendships’, it’s also a forum for budding entrepreneurs to hash out ideas with like-minded peers… and perhaps even recruit talent to their start-ups. Founded in July 2015, […]
Perception is everything in business. Take large companies. Often, by virtue of their size, they convey competence and stability, which is invaluable when it comes to attracting and retaining customers. However, if you’re not a big brand, how do you make a big impression? What if you are a start-up, or a small business? How do you go about getting […]
By the time their DIY teeth whitening brand had been on the market for 18 months, HiSmile co-founders Nik Mirkovic and Alex Tomic had generated $10 million in global e-commerce sales. With just $20,000 in start-up capital, the young Queenslanders bootstrapped their way to success by harnessing digital and social trends, including influencer-led marketing, to […]
1266% revenue growth. Business sale ROI of 10 x the purchase value. $1.25m profit. Yield growth of 293%. These are numbers many small to medium business owners could only dream about. However, it’s what one business, Cleanawater, achieved in just 5 years. How did they do it? By investing 6.56% of the business’ turnover into […]
Most, if not all, self-funded entrepreneurs understand the challenges that go hand in hand with starting a business in today’s competitive start-up environment. For those that choose the self-funding route, the stress factor can go through the roof if you’re unprepared. At the same time, the benefits of self-funding can far surpass the challenges – […]
The brainchild of Nicholas Reid and Davide De Vincentiis, Konvo was conceived by the Queensland publishing and marketing duo as a unique social media and ecommerce hybrid. Currently in beta testing but with an official launch set for mid-January, the app-driven start-up is, Nicholas told Dynamic Business, “the next generation of social commerce (SoCom)”. “For […]
When I say ‘stop selling like a dinosaur’, I’m referring to the old school approach of promoting your business – think letter box drops, lead boxes, door knocking. This scattergun approach tends to take up at lot of time and result in a low conversion. These days there are many more effective ways for you […]
With ten start-ups under his belt, Sydney’s Steve Fanale is nothing if not prolific. The industry-hopping entrepreneur, digital industry vet and former footballer has made it his mission to solve business problems with technology. His current venture, Drive Yello, is enabling restaurants, cafes and other food services to better manage their delivery function – or outsource it altogether […]
The intelligence of social media means the needs and wants of the individual are laid bare. With this tool, SMBs have the data to find and target the people who matter to the business, on their preferred platforms, and directly cater to them. The mark of successful advertising is to associate desired emotions with a particular brand. […]
