The Australian Competition and Consumer Commission (ACCC) has released an issues paper for public comment, signalling the launch of its inquiry into the effect digital platforms such as Facebook and Google are having on competition in media and advertising services markets. As part of the inquiry, which was announced in December, the ACCC is seeking feedback […]
Facebook’s latest algorithm changes are being called a ‘nightmare’, even ‘apocalyptic’ for businesses and publishers. Yes, the update will make it more difficult for SMEs to reach their target audiences than previously. But we’ve been here before. And businesses will simply have to adapt their social media strategy to remain competitive. Why the changes? The […]
When looking at the most enduring businesses of the last century, a consistent theme emerges: the power of the positive. While all brands need to pivot their message from time to time to keep the pace in an ever-changing market, it’s hard to think of a company that has stayed at the top of its […]
Advertisers that continue to rely on ‘one-dimensional, channel-centric’ metrics risk further eroding consumer confidence in online ads, according to Anthony Capano, managing director of Rakuten Marketing Asia Pacific. The marketing solutions provider undertook a global survey of more than 2500 consumers, including 500 Australians, to gain insights into how digital adverting in perceived. It was […]
Marketer and award-winning entrepreneur Lauren Fried certainly knows how to keep busy. She heads up Pulse Collective, a marketing and communications agency she founded in late 2003. She also sits on the boards of several businesses, including reward points consultancy iFLYflat and the female entrepreneur community Inspiring Rare Birds. Of course, you might know Fried […]
For most local business owners, SEO appears to be ‘a dark science’ – it’s confusing and most certainly not at the top of the priority list, especially when they have a ship to steer. However, it can also be crucial to a company’s success and ignoring it as a channel to new customers is a risky strategy. […]
A new, home-grown social platform is helping people instantly bond over shared hobbies, with the possibility for real-life catch-ups. Although Hobspot is being touted as ‘Tinder for Friendships’, it’s also a forum for budding entrepreneurs to hash out ideas with like-minded peers… and perhaps even recruit talent to their start-ups. Founded in July 2015, […]
Perception is everything in business. Take large companies. Often, by virtue of their size, they convey competence and stability, which is invaluable when it comes to attracting and retaining customers. However, if you’re not a big brand, how do you make a big impression? What if you are a start-up, or a small business? How do you go about getting […]
By the time their DIY teeth whitening brand had been on the market for 18 months, HiSmile co-founders Nik Mirkovic and Alex Tomic had generated $10 million in global e-commerce sales. With just $20,000 in start-up capital, the young Queenslanders bootstrapped their way to success by harnessing digital and social trends, including influencer-led marketing, to […]
1266% revenue growth. Business sale ROI of 10 x the purchase value. $1.25m profit. Yield growth of 293%. These are numbers many small to medium business owners could only dream about. However, it’s what one business, Cleanawater, achieved in just 5 years. How did they do it? By investing 6.56% of the business’ turnover into […]
