Tag: Advertising

If you are found to be contravening anti-spam laws in Australia your business could face hefty fines and a damaged reputation.

Wicked Campers is no stranger to controversy, and right now there’s a fresh wave of public outrage over its latest slogan to go viral (“In every princess, there’s a little slut who wants to try it just once”).

In spite of the rise of online and social media marketing, traditional advertising is still a highly effective marketing strategy which gets results.

Video captures people’s attention more effectively than most other forms of communication and can also have considerable impact on people’s purchasing behaviours.

The big question is, how much should you spend and where will it take you?

How do SMEs emulate the big brands to stand out, inspire a target audience and generate action via the letterbox?

Reaching up to 18.3 million Australians every week, and ranked number one for advertising effectiveness, catalogues are continuing to prove their value to advertisers.

Online advertising is set to grow to 41 per cent of the total ad market by 2018, according to new figures.

Reach out to the people you already know, says Nick Bowditch, Facebook’s Head of SMB.

A new report forecasts the future of online video advertising expenditure to grow by 31% over the next five years – in dollar terms, that’s an increase from $133 million in 2013 to $513 million in 2018.