Home topics news via pexels News News How new rules are silencing cosmetic injectables advertising Yajush Gupta September 4, 2025 New AHPRA guidelines ban ‘tox’, ‘baby botox’ hashtags as regulators target cosmetic injectables advertising, warns ClearAds Director Alison Lee. What’s happening: New AHPRA guidelines that came into effect on 2nd September 2025 have fundamentally changed how cosmetic injectables can be advertised, with regulators actively targeting non-compliant businesses, agencies, and social media influencers. Why this matters: With the cosmetic injectables industry valued at $4.1 billion and growing 19.3% annually, the compliance crackdown affects thousands of businesses that must immediately audit their advertising or face severe penalties. Australia’s cosmetic injectables boom has hit a regulatory wall. What began as rapid industry expansion has collided with mounting compliance failures, triggering the most significant advertising restrictions the sector has ever faced. The collision was inevitable. In the last financial year alone, the Therapeutic Goods Administration requested the removal of nearly 13,500 advertisements from online platforms, revealing the scale of non-compliance across digital media in an industry that has grown faster than its regulatory framework could manage. Rules take effect The new Guidelines for advertising higher risk non-surgical cosmetic procedures came into effect on 2 September 2025, fundamentally changing how businesses can promote cosmetic treatments. These AHPRA guidelines clarify how regulators will interpret and enforce existing advertising regulations under the National Law, extending beyond health practitioners to include marketing agencies and social media influencers. The restrictions are comprehensive and immediate. Under both existing TGA law